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PIERRE-EDOUARD MARTIAL

作为品牌战略主管，Pierre-Edouard希望强化品牌价值，为消费者创造持久而真诚的体验。 从 EM LYON 商学院市场营销专业毕业后，他决定加入巴黎法国…

Chinese Brand Alphabetic Naming: How to Craft Strong Alphabetic Names for Chinese Brands?

In recent years, Chinese brands have stepped abroad with an increasingly confide…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, 14 NOVEMBER 2016 – Driscoll’s, the global leader for fresh strawberrie…

Fliggy Brand Identity Creation

Labbrand was tasked with reinventing the brand identity of Alitrip, transforming…

Rheinmetall Key Visual Creation

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and br…

可持续发展市场研究：兰蔻格拉斯传播理解研究

项目背景 兰蔻于 2020 年购买了位于格拉斯的 Domaine De La Rose 庄园，以便为其新系列香水创造可持续发展的产品，这也符合其“可持续发展”的…

Bricks to Pixels: A Framework for Digitizing Retail Experiences

“O2O” is the hot buzzword of the day but how does this translate in a retail env…