汽车品牌命名 – 悦翔: Chang’An Automobile V101
| Chinese names | 悦-yuè | 翔-xiáng |
| Character analysis | “悦” used as an adjective means happy, content, and gratified. In ancient times it was written as “说”, which now stands for “say” or “speak”. It can also be used as a verb which means to make someone happy. It is frequently used in phases like “悦耳” (yuè ěr; be pleasing to the ear, sweet-sounding), “心悦诚服”(xīn yuè chéng fú; heartily admire). | “翔” is comprised of two parts: “ 羊” and “羽”. Its original meaning is “hovering /circling in the air”. However, if it is used as an adjective, it has the same meaning as “详” and “祥” which now means detailed and lucky respectively. It always matches the character “飞”. It is often seen in the phase like “飞翔” “翱翔” (fēi xiáng; áo xiáng; fly or soar) |
| Chinese names | Character analysis |
| 悦-yuè | “悦” used as an adjective means happy, content, and gratified. In ancient times it was written as “说”, which now stands for “say” or “speak”. It can also be used as a verb which means to make someone happy. It is frequently used in phases like “悦耳” (yuè ěr; be pleasing to the ear, sweet-sounding), “心悦诚服”(xīn yuè chéng fú; heartily admire). |
| 翔-xiáng | “越” means to surpass. It is comprised of two parts: “走” (zǒu) and “戉” (yuè). Its original meaning is to exceed, to overstep others. When used as an adverb, it means “more and more”, such as “越多越好”（yuè duō yuè hǎo）, the more the better. It is always used in the phrase “越过”（yuè guò）- to go over or to surmount. |
“悦翔”意为“快乐地飞翔”，喻指驾驶此车犹如在空中自由飞翔一般。该名也与其小型车的身份相吻合。此外，年轻的中产阶级消费者很钟情愉悦的驾驶乐趣，这一名字的内涵也很能吸引他们的注意力。
致胜: Ford Mondeo
| Chinese names | 致- zhì | 胜-shèng |
| Character analysis | “致” is the simplified form of the character “緻” which means cause, send, deliver, gain, express, sacrifice. People always use it in the phases like “兴致”(xìng zhì; manner or style that engages attention or arouses interest), “致贺”( zhì hè; extend congratulations), “致使”(zhì shǐ; cause, result in). | “胜” is the simplified character of “勝” which refers to defeat, win, bear, surpass and check. It is always related to the commendatory terms like victory, triumph, and success. It’s often used in the phase including “胜败”(shèng bài; victory or defeat), “名胜古迹”(míng shèng gǔ jì; scenic spots and historical sites), “胜人一筹”(shèng rén yī chóu; superior, better than) |
“致胜”意为“帮助你取得胜利或成功”，容易让人把其与成功联系起来。朝气蓬勃，有很强进取心的中产阶级把其与人生目标联系起来时，该名字显得很有吸引力。消费者也愿意相信“致胜”能给他们带来好运。
| Chinese names | 明- míng | 锐- ruì |
| Character analysis | “明” is comprised of “日”(sun) and “月”(moon) which means bright, light, and brilliant. Besides that, it means clear, obvious and explicit. It is also one of the most common names for Chinese people. The expression used “明” includes “ 明白”(míng bai; plain，explicit), “明媚”(míng mèi; bright and beautiful), “明显”(míng xiǎn; obvious, evident, apparent) | “锐” originally means sharp, keen, acute, pointed. Besides that, it also means hard-hitting and well-trained; firm and resolute. It’s often used in the phases like “锐利”(ruì lì; sharp,keen),“锐意”(ruì yì; determined and dauntless), “锐不可当”(ruì bù kě dāng; can’t be held back) |
明锐: Skoda Octavia
“明锐”为已经存在的汉语词组，意为“明亮、智慧和创新”，让人有欣欣向荣、积极向上的感觉。该名字更易于在年轻消费者中产生共鸣，但是应该对所有年龄层的群体都适用，因为它让人觉得富有志向并生机勃勃。
