Bricks to Pixels: A Framework for Digitizing Retail Experiences

“O2O” is the hot buzzword of the day but how does this translate in a retail env…

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AURÈLIE PLESSIER

AURÈLIE拥有二十多年丰富的广告公司经验，曾在Y&R、TBWA、Grey India、Leo Burnett和Ogilvy等著名公司担任重要职务，足…

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可持续发展市场研究：兰蔻格拉斯传播理解研究

项目背景 兰蔻于 2020 年购买了位于格拉斯的 Domaine De La Rose 庄园，以便为其新系列香水创造可持续发展的产品，这也符合其“可持续发展”的…

Chinese Brand Alphabetic Naming: How to Craft Strong Alphabetic Names for Chinese Brands?

In recent years, Chinese brands have stepped abroad with an increasingly confide…

Rheinmetall Key Visual Creation

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and br…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, 14 NOVEMBER 2016 – Driscoll’s, the global leader for fresh strawberrie…